Twitter is asking its users to tell brands exactly what they think of their ads with the launch of its new conversational advertising format.
Consider that alongside cheap devices like the Chromecast Audio, which makes old stereos usable again, and that sort of flexibility has to be of concern to companies like Sonos and its awesome multi-room speaker setups.
You’ll then receive an automated thank you, which offers another opportunity for them to shine as it’ll appear in your timeline along with the original message. This is much like other publishers have been doing for a while, with automated Tweet buttons from their stories that link directly into Twitter. The ads are live in beta with select brands across the world, with Samsung one of the first to try them.
But brands beware. It’s already pretty easy to get in touch with someone on Twitter if you want to talk to them and it’s not always a nice conversation that people want to have.
The ads are live in beta with select brands across the world, with Samsung one of the first to try them.
Perhaps more interestingly, however, Google also announced new Cast partners for audio products, including the likes of B&O Play, Harman Kardon, Onkyo, Philips, Pioneer, and Raumfeld. There will also be new models from Sony and LG, who already offer Cast-enabled devices. Ultimately, what this means is that you’ll be able to recreate a multi-room synced playback setup using ad-hoc brands and types of speakers, if you want.